Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Brian H. Yim and Mark R. Lyberger and Doori Song
| Year of publication: |
2022
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|---|---|
| Authors: | Yim, Brian H. ; Lyberger, Mark R. ; Song, Doori |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 2, p. 346-368
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| Subject: | Event and destination marketing | Hall of fame | Promotion | Sport fan | Sport museum | Sport tourism | Museum | Sport | Sports | Tourismusmarketing | Tourism marketing | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Profisport | Professional sports | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-12-2020-0240 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369899