Extent: | XXII, 284 S. graph. Darst. 21 cm |
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Series: | Schriften zu Marketing und Management. - Frankfurt am Main : Peter Lang, ZDB-ID 2945782-8. - Vol. Band 29 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included |
Language: | German |
Thesis: | Dissertation, Universität Münster, 1995 |
Notes: | Literaturverz. S. 261 - 284 |
ISBN: | 978-3-631-75081-0 ; 3-631-49759-8 |
Other identifiers: | 10.3726/b13634 [DOI] hdl:10419/183077 [Handle] |
Classification: | Marketing ; Produzierendes Gewerbe |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963096