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Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso, (2015)
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela, (2014)
We need to talk about strategy : how to conduct effective strategic dialogue
Bourgoin, Alaric, (2018)
OtherWise : the wisdom you need to succeed in a diverse and divisive world
Martin, Dick, (2012)
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad
Martin, Dick, (2007)
Paying attention and getting attentio : two sides of the communication coin
Martin, Dick, (2014)