Putting one-to-one marketing to work: Personalization, customization, and choice
| Year of publication: |
2008
|
|---|---|
| Authors: | Arora, Neeraj ; Dreze, Xavier ; Ghose, Anindya ; Hess, James ; Iyengar, Raghuram ; Jing, Bing ; Joshi, Yogesh ; Kumar, V. ; Lurie, Nicholas ; Neslin, Scott ; Sajeesh, S. ; Su, Meng ; Syam, Niladri ; Thomas, Jacquelyn ; Zhang, Z. |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 3, p. 305-321
|
| Publisher: |
Springer |
| Subject: | One-to-one marketing | Customization | Personalization | Marketing mix | Choice |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005547272