PVRs and advertising exposure : a video ethnographic study
Year of publication: |
2007
|
---|---|
Authors: | Pearson, Sarah ; Barwise, Patrick |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007, 1, p. 93-113
|
Subject: | Fernsehwerbung | Television advertising | Mediennutzung | Media usage | Videogerät | Home video product | Großbritannien | United Kingdom |
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