Qualitative research methods in public relations and marketing communications
Christine Daymon and Immy Holloway
| Year of publication: |
2002 ; 1. publ.
|
|---|---|
| Authors: | Daymon, Christine ; Holloway, Immy |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Öffentlichkeitsarbeit | Public relations | Wissenschaftliche Methode | Scientific method | Marketing | Kommunikation | Communication | Qualitative Methode | Qualitative method | Marketingmanagement | Marketing management | Marktforschung | Forschungsmethode |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 293 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index (pbk.) : £18.99 ; : £60.00 : CIP entry (Jan.) |
| ISBN: | 0-415-22273-7 ; 0-415-22274-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001626296