Qualitative research via focus groups : will going online affect the diversity of your findings?
Year of publication: |
2021
|
---|---|
Authors: | Richard, Brendan ; Sivo, Stephen A. ; Orlowski, Marissa ; Ford, Robert C. ; Murphy, Jamie ; Boote, David N. ; Witta, Eleanor L. |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 62.2021, 1, p. 32-45
|
Subject: | focus groups | idea generation | online focus groups | qualitative methods | reddit | Qualitative Methode | Qualitative method | Marktforschung | Market research | Befragung | Interview | Arbeitsgruppe | Team | Online-Marketing | Internet marketing |
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