Qualitative sales research : an exposition of grounded theory
Year of publication: |
2015
|
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Authors: | Johnson, Jeff S. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 35.2015, 3, p. 262-273
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Subject: | qualitative methodology | grounded theory | theoretical development | salesperson | sales management | Grounded Theory | Grounded theory | Verkauf | Selling | Verkaufspersonal | Salespeople | Qualitative Methode | Qualitative method | Wissenschaftliche Methode | Scientific method |
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