Quality aspects vs consumption values : what affects intention to book hotels in the post-Covid era?
Year of publication: |
2023
|
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Authors: | Ray, Arghya ; Gupta, Siddharth ; Rana, Nripendra P. |
Published in: |
Quality management journal : QMJ. - London : Taylor & Francis Group, ISSN 2575-6222, ZDB-ID 2159832-0. - Vol. 30.2023, 4, p. 225-243
|
Subject: | Brand credibility | brand loyalty | consumption values | for indexing | hotel booking | service quality | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenimage | Brand image | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Kundenwert | Customer value | Coronavirus |
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