Quality certificates alleviate consumer aversion to sponsored search advertising
Year of publication: |
August 2022
|
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Authors: | Hui, Xiang ; Liu, Meng |
Publisher: |
Munich, Germany : CESifo, Center for Economic Studies & Ifo Institute |
Subject: | sponsored search advertising | quality certificates | e-commerce | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Produktqualität | Product quality | Werbung | Advertising | Standardisierung | Standardization | Electronic Commerce | E-commerce | Informationsverhalten | Information behaviour | Online-Handel | Online retailing | Warenkennzeichnung | Product labelling |
Extent: | 1 Online-Ressource (circa 29 Seiten) Illustrationen |
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Series: | CESifo working papers. - München : [Verlag nicht ermittelbar], ISSN 2364-1428, ZDB-ID 2065232-X. - Vol. no. 9886 (2022) |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
Other identifiers: | hdl:10419/265921 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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