Quality cue or price anchoring : the effect of price on consumer behavior in repeat experiments
Luqing Yu, Zhifeng Gao, Lisa House
| Year of publication: |
2025
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|---|---|
| Authors: | Yu, Luqing ; Gao, Zhifeng ; House, Lisa |
| Published in: |
Canadian journal of agricultural economics : CJAE. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1744-7976, ZDB-ID 2181887-3. - Vol. 73.2025, 1, p. 53-74
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| Subject: | anchoring effect | price | quality evaluation | willingness to pay | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment | Produktqualität | Product quality | Preismanagement | Pricing strategy | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/cjag.12385 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015399340