Quality differentiation in the Italian wine industry : terroir-based vs. brand-based strategies
Year of publication: |
2017
|
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Authors: | Camanzi, Luca ; Grazia, Cristina ; Giraud-Héraud, Eric ; Malorgio, Giulio |
Published in: |
International journal of globalisation and small business : IJGSB. - Milton Keynes : Inderscience, ISSN 1479-3059, ZDB-ID 2170485-5. - Vol. 9.2017, 2/3, p. 86-104
|
Subject: | quality | differentiation | Italian wine industry | terroir | industrial brand | strategies | consumer | designation of origin | IGT | Indicazione Geografica Tipica | DOC | Denominazione di Origine Controllata | DOCG | Denominazione di Origine Controllata e Garantita | CLA | cluster analysis | vertical integration | cooperatives | industrial organisation model | Italien | Italy | Weinbau | Wine industry | Produktqualität | Product quality | Herkunftsbezeichnung | Designation of origin | Vertikale Integration | Vertical integration | Produktdifferenzierung | Product differentiation | Markenführung | Brand management | Wein | Wine |
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