Quality and effectiveness of enterprise resource planning - customer relationship management systems : implications for information systems marketing strategies
Leonidas Hatzithomas; Ioannis Stamelos; Thomas Fotiadis; John Mylonakis
| Year of publication: |
2007
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|---|---|
| Authors: | Hatzithomas, Leonidas ; Stamelos, Ioannis ; Fotiadis, Thomas ; Mylonakis, John |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 11075557. - Vol. 23.2007, 3, p. 33-52
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009881449