Quality expectations, reputation, and price
Year of publication: |
1997
|
---|---|
Authors: | Landon, Stuart |
Other Persons: | Smith, Constance E. (contributor) |
Published in: |
Southern economic journal. - Hoboken, NJ : Wiley Subscription Services, Inc., ISSN 0038-4038, ZDB-ID 219272-X. - Vol. 64.1997, 3, p. 628-647
|
Subject: | Produktqualität | Product quality | Preis | Price | Markenimage | Brand image | Theorie | Theory |
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