Quality improvements in a services marketing context

Focuses on the issue of how to improve quality in marketing with references to a services context. Offers a definition of Services Marketing and Quality in Marketing and attempts to match the dimensions of both by way of a Holistic Model for quality improvement in a services context. Applies model to a services marketing situation, namely the Stena Sealink company′s attempt at improving the quality of its marketing offerings.

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Year of publication:	1993
Authors:	Gilmore, Audrey ; Carson, David
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 7.1993, 3, p. 59-71
Publisher:	MCB UP Ltd
Subject:	Quality \| Service levels \| Service quality \| Services marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/08876049310044583 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014905505