Quality in Services: The 'Softer' Side is 'Harder' (and Smarter)
Year of publication: |
1994
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Authors: | Vandermerwe, Sandra |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 27.1994, 2, p. 45-56
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