Quality information disclosure and advertising strategy in a supply chain
Year of publication: |
2023
|
---|---|
Authors: | Hong, Xianpei ; Zhou, Meiling ; Gong, Yeming ; Chen, Wanying |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 61.2023, 19, p. 6291-6307
|
Subject: | cooperative advertising | manufacturer advertising | product quality | quality information asymmetry | Supply chain | voluntary disclosure | Werbung | Advertising | Lieferkette | Produktqualität | Product quality | Asymmetrische Information | Asymmetric information | Unternehmenspublizität | Corporate disclosure |
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