Quality of an experience good : the interaction of price and advertising as a determining factor
Ricardo Sellers-Rubio, Francisco Mas-Ruiz and Fernando Campayo-Sanchez
| Year of publication: |
2023
|
|---|---|
| Authors: | Sellers Rubio, Ricardo ; Más Ruiz, Francisco José ; Campayo-Sanchez, Fernando |
| Subject: | advertising investment | collective brand | firm reputation | price | product quality | Produktqualität | Product quality | Werbung | Advertising | Markenartikel | Brand | Theorie | Theory | Preismanagement | Pricing strategy | Preis | Price | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Erfahrungsgüter | Experience goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2022.2112515 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014549084