Quality signaling strategies of experience goods in online-offline channel integration
Ying Gao, Xiangpei Hu, Qingkai Ji
| Year of publication: |
2022
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|---|---|
| Authors: | Gao, Ying ; Hu, Xiangpei ; Ji, Qingkai |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 7, p. 2967-2981
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| Subject: | Signalling | Produktqualität | Product quality | Vertriebsweg | Distribution channel | Theorie | Theory | Erfahrungsgüter | Experience goods | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.3576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466802