Quantifying the competitive impact of a new entrant
| Year of publication: |
1993
|
|---|---|
| Authors: | Geisel, Martin S. ; Narasimhan, Chakravarthi ; Sen, Subrata K. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 26.1993, 3, p. 263-277
|
| Publisher: |
Elsevier |