Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Catherine Bachleda, Ahlam Fakhar, Zineb Elouazzani
| Year of publication: |
June 2016
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|---|---|
| Authors: | Bachleda, Catherine ; Fakhar, Ahlam ; Elouazzani, Zineb |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 19.2016, 3, p. 293-305
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| Subject: | Sports involvement | Purchase intention | Sponsor awareness | Sponsor image | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Fußball | Football | Sport | Sports | Markenimage | Brand image | Werbewirkung | Advertising effects | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2015.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598942