Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry
Year of publication: |
2022
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Authors: | Khwaja, Ahmed ; Yang, Nathan |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 20.2022, 3, p. 275-292
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Subject: | Car rental industry | Customer loyalty | Customer relationship management | Customer retention | Customer satisfaction | Employee engagement | Retail service marketing | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Konsumentenverhalten | Consumer behaviour |
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