Quantifying the long-term effect of social media
Year of publication: |
2018
|
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Authors: | Mathur, Manisha |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 1, p. 19-39
|
Subject: | social media marketing | social advocacy | relationship marketing | brand value | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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