Quantifying the short- and long-term effects of promotional incentives in a loyalty program : evidence from birthday rewards in a large retail company
Kazuki Nishio, Takahiro Hoshino
| Year of publication: |
2024
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| Authors: | Nishio, Kazuki ; Hoshino, Takahiro |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 103957, p. 1-13
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| Subject: | Birthday reward | Customer lifetime value | Loyalty program | Points pressure effect | Promotional incentive | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Verkaufsförderung | Sales promotion | Leistungsanreiz | Performance incentive | Kundenwert | Customer value | Einzelhandel | Retail trade | Anreiz | Incentives | Leistungsentgelt | Performance pay | Erwerbsverlauf | Occupational attainment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103957 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116829