Quantifying transaction costs in online/off-line grocery channel choice
Pradeep K. Chintagunta; Junhong Chu; Javier Cebollada
| Year of publication: |
2012
|
|---|---|
| Authors: | Chintagunta, Pradeep K. ; Chu, Junhong ; Cebollada, Javier |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 1, p. 96-114
|
| Subject: | channel choice | online grocery shopping | transaction costs | plausibly exogenous | hierarchical Bayesian | green shopping | Transaktionskosten | Transaction costs | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Online-Handel | Online retailing | Lebensmittelhandel | Food trade | Theorie | Theory | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511626