Quantitative marketing research
Dawn Iacobucci
| Year of publication: |
2001
|
|---|---|
| Authors: | Iacobucci, Dawn |
| Published in: |
Kellogg on marketing. - New York : J. Wiley & Sons, ISBN 0-471-35399-X. - 2001, p. 195-211
|
| Subject: | Marktforschung | Market research | Produktmanagement | Product management | Innovation | Produkt | Product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001612984