Quantitative modelling in marketing and management
ed. by Luiz Moutinho; Kun-Huang Huarng
| Year of publication: |
c 2013
|
|---|---|
| Other Persons: | Moutinho, Luiz (ed.) ; Huarng, Kun-Huang (contributor) ; Huarng, Kun-Huang (ed.) |
| Publisher: |
Hackensack, NJ [u.a.] : World Scientific |
| Subject: | Management | Marketing | Mathematik | Mathematics | Statistische Methodenlehre | Statistical theory | Modellierung | Scientific modelling | Statistik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
20 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXVI, 503 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 20 Beitr. Preface ; Introduction ; Statistical modelling ; A review of the major multidimensional scaling models for the analysis of ; Preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim Role of structural equation modelling in theory testing and development / Parikshat S. Manhas, Ajay K. Manrai, Lalita A. Manrai and Ramjit Partial least squares path modelling in marketing and management research : an annotated application / Joaquín Aldás-Manzano Dea data envelopment analysis : models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam Statistical model selection / Graeme D Hutcheson Computer modelling ; Artificial neural networks and structural equation modelling : an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva The application of nn to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva Logical discriminant models / Margarida G. M. S. Cardoso Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho Hold a mirror up to nature : a new approach on correlation evaluation ; With fuzzy data and its applications in econometrics / Chih Ching Yang, Yu-Ting Cheng, Berlin Wu and Songsak Sriboonchitta Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su Too much ado about nothing : fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu Fuzzy composite score and situational judgement test : an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou Mathematical and other models ; Cluster analysis : an example analysis on personality and dysfunctional ; Customer behaviour / Malcolm J. Beynon and Kate L. Daunt Assessing the perception of superstitous numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang Qualitative comparison analysis : an example analysis of clinical ; Directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary a. keating ; Data mining process models : a roadmap for knowledge discovery / Armando B. Mendes, Luís Cavique and Jorge M.A. Santos Growth models / Mladen Sokele Promethee : technical details and developments, and its role in ; Performance management / Malcolm J. Beynon and Harry Barton Clique communities in social networks / Luís Cavique, Armando B. Mendes And jorge m.a. santos ; Conclusion ; . Erscheint: 01. Oktober 2012 |
| ISBN: | 978-981-4407-71-7 ; 981-4407-71-2 |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009677941