Quantitative models to measure the profitability and risk of marketing activities
Christian Doppler
| Year of publication: |
2016
|
|---|---|
| Authors: | Doppler, Christian |
| Publisher: |
Frankfurt am Main |
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Risikomanagement | Risk management | Vertriebskosten | Distribution costs | Kundenwert | Customer value | Rentabilität | Profitability | Messung | Measurement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 11, 49, 49, 38, 13 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Johann Wolfgang Goethe-Universität Frankfurt am Main, 2016 |
| Notes: | Enthält 3 Sonderdrucke aus verschiedenen Publikationen Einführung auf Deutsch und Englisch |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011686796