Quest for insights : leveraging data from the video game ecosystem in marketing
Roman Welden, Michael Haenlein, Kelly Hewett, Keith Marion Smith, John Hulland
| Year of publication: |
2025
|
|---|---|
| Authors: | Welden, Roman ; Haenlein, Michael ; Hewett, Kelly ; Smith, Keith Marion ; Hulland, John |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 53.2025, 4, p. 1135-1156
|
| Subject: | Data analysis | Data collection | Online consumer communities | Video game companies | Video game streaming platforms | Video games | Computerspiel | Video game | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Computerspieleindustrie | Video game industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01074-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015509038