Questioning the relevance of supplier satisfaction for preferred customer treatment : antecedent effects of comparative alternatives and multi-dimensionality
| Year of publication: |
2021
|
|---|---|
| Authors: | Piechota, Steffen ; Glas, Andreas ; Eßig, Michael |
| Published in: |
Journal of purchasing and supply management. - Amsterdam : Elsevier Science, ISSN 1478-4092, ZDB-ID 2111016-5. - Vol. 27.2021, 1, p. 1-17
|
| Subject: | Construct contrasting | Construct splitting | Preferred customer treatment | Structural equation model | Supplier satisfaction | Survey | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Strukturgleichungsmodell | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Befragung | Interview |
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