Questionnaire design : how to plan, structure and write survey material for effective market research
Ian Brace
| Year of publication: |
2004
|
|---|---|
| Authors: | Brace, Ian |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing research | Methodology | Questionnaires | Design | Fragebogen | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 289 S. : Ill. 24cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes CD-ROM |
| ISBN: | 0-7494-4181-X ; 978-0-7494-4181-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004541989