Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Brigitte Planken and Steef Verheijen
| Year of publication: |
2014
|
|---|---|
| Authors: | Planken, Brigitte Chantal ; Verheijen, Steef |
| Published in: |
Communicating corporate social responsibility : perspectives and practice. - Bingley [u.a.] : Emerald, ISBN 978-1-78350-795-5. - 2014, p. 405-424
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Cause-Related Marketing | Cause-related marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Deutschland | Germany | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346502