R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Kamel Jedidi, Bernd H. Schmitt, Malek Ben Sliman, and Yanyan Li
| Year of publication: |
2021
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|---|---|
| Authors: | Jedidi, Kamel ; Schmitt, Bernd ; Ben Sliman, Malek ; Li, Yanyan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 5, p. 22-41
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| Subject: | information retrieval | marketing | marketing theory | marketing practice | relevance | topic modeling | Marketingtheorie | Marketing theory | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211028145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608656