Radical behaviorism and consumer research : theoret. promise and empir. problems
Year of publication: |
1987
|
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Authors: | Foxall, Gordon R. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 4.1987, 2, p. 111-129
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Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory |
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