Raising the bar : values-driven niche creation in U.S. bean-to-bar chocolate
Year of publication: |
2022
|
---|---|
Authors: | Woolley, Jennifer L. ; Pozner, Jo-Ellen ; DeSoucey, Michaela |
Published in: |
Strategy Science. - Catonsville, Md. : INFORMS, ISSN 2333-2077, ZDB-ID 2807866-4. - Vol. 7.2022, 1, p. 27-55
|
Subject: | niche creation | market formation | entrepreneurship | value rationality | craft markets | USA | United States | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Nischenstrategie | Niche marketing strategy |
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