Rapport with a chatbot? : the underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth
Johra Kayeser Fatima, Md Irfanuzzaman Khan, Somayeh Bahmannia, Sarvjeet Kaur Chatrath, Naomi F. Dale, Raechel Johns
| Year of publication: |
2024
|
|---|---|
| Authors: | Fatima, Johra Kayeser ; Khan, Md Irfanuzzaman ; Bahmannia, Somayeh ; Chatrath, Sarvjeet Kaur ; Dale, Naomi F. ; Johns, Raechel |
| Subject: | AI interaction | Anthropomorphism | Customer service | Digital interaction | Rapport | Survey | Kundenservice | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103666 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462371