Is it rational for a large-retailer to sell an own-brand product similar to the branded product of a large manufacturer? : a vertical product differentiation model
Year of publication: |
2022
|
---|---|
Authors: | Valdés de la Fuente, Iván ; Escobar Elexpuru, Gonzalo |
Published in: |
Desarrollo y sociedad. - Bogotá : [Verlag nicht ermittelbar], ISSN 1900-7760, ZDB-ID 2405673-X. - Vol. 90.2022, p. 77-109
|
Subject: | Industrial economics | market structure | firm strategy and market performance | Produktdifferenzierung | Product differentiation | Industrie | Manufacturing industries | Industrieökonomik | Industrial organization | Marktstruktur | Market structure | Theorie | Theory | Markenführung | Brand management |
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