Re-conceptualization of business model for marketing nowadays : theory and implications
Ahmad Firman, Aditya Halim Perdana Kusuma Putra, Zainuddin Mustapa, Gunawan Bata Ilyas, Kasnaeny Karim
| Year of publication: |
2020
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|---|---|
| Authors: | Firman, Ahmad ; Putra, Aditya Halim Perdana Kusuma ; Mustapa, Zainuddin ; Ilyas, Gunawan Bata ; Karim, Kasnaeny |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 7, p. 279-291
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| Subject: | Innovation | Business Strategy | Service-Dominant Logic | Resource-Based View | Competitive Advantage | Geschäftsmodell | Business model | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Service-dominant logic | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no7.279 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012668088