Re-evaluating entrepreneurial marketing dimensions in the pursuit of SME innovation and growth
Daniel K. Gameti, Jamie D. Collins, Sussie C. Morrish
| Year of publication: |
2021
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|---|---|
| Authors: | Gameti, Daniel Komla ; Collins, Jamie D. ; Morrish, Sussie C. |
| Published in: |
Journal of business strategies. - Huntsville, Tex. : [Verlag nicht ermittelbar], ISSN 0887-2058, ZDB-ID 2055029-7. - Vol. 38.2021, 1, p. 1-24
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| Subject: | Entrepreneurial Marketing Dimensions | SMEs | Innovation | Growth | Internal Marketing Practice | KMU | SME | Marketing | Marketingmanagement | Marketing management | Unternehmenswachstum | Firm growth | Entrepreneurship | Entrepreneurship approach | Internationales Marketing | International marketing | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592900