Re-examining age-related loyalty for low-involvement purchasing
Philip Mecredy, Malcolm Wright, Pamela Feetham and Philip Stern
| Year of publication: |
2022
|
|---|---|
| Authors: | Mecredy, Philip ; Wright, Malcolm ; Feetham, Pamela ; Stern, Philip |
| Subject: | Brand loyalty | Brand performance measures | Dirichlet model | Juster scale | Older consumers | Polarisation index | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markentreue | Markenführung | Brand management | Ältere Menschen | Elderly people | Performance-Messung | Performance measurement | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2021-0440 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013352637