Re-interpreting marketing's role in the study of the Asian consumer
Year of publication: |
2022
|
---|---|
Authors: | Ho, Foo Nin ; Wong, Jared |
Published in: |
Handbook of research on ethnic and intra-cultural marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80088-005-4. - 2022, p. 170-180
|
Subject: | Asiaten | Asians | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | USA | United States |
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