Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences
Katarina Hellén; Johanna Gummerus
| Year of publication: |
2013
|
|---|---|
| Authors: | Hellén, Katarina ; Gummerus, Johanna |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 24.2013, 2, p. 130-150
|
| Subject: | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Betriebsvermögen | Corporate assets | Immaterielle Werte | Intangible assets | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742804