Re-positioning customer loyalty in a fast moving consumer goods market
Year of publication: |
2020
|
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Authors: | Sundström, Malin ; Hjelm-Lidholm, Sara |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 1, p. 30-34
|
Subject: | Customer loyalty | Customer motivation | Customer relationships | Fast moving consumer goods | Human resource management | Partial employee | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Konsumgüterindustrie | Consumer goods industry | Konsumgüter | Consumer goods |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2019.09.004 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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