Reaching the breaking point : a dynamic process theory of business-to-business customer defection
Thomas Hollmann; Cheryl Burke Jarvis; Mary Jo Bitner
| Year of publication: |
2015
|
|---|---|
| Authors: | Hollmann, Thomas ; Jarvis, Cheryl Burke ; Bitner, Mary Jo |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 2, p. 257-278
|
| Subject: | Customer defection | Business-to-business relationships | Process theory | Customer relationship management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504684