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Marketing management and administrative action
Britt, Steuart Henderson, (1973)
Marketing industrial goods
Dening, James, (1968)
Approche sémiotique de la gestion des produits
Le Boeuf, Claude, (1977)
Visualizing the message: why semiotics is a way forward
Watts, Reginald, (2004)
The businessman's guide to marketing
Watts, Reginald, (1972)
Reaching the consumer : the elements of product public relations
Watts, Reginald, (1970)