Reader and author attitudes towards brand placement in fiction
Yana R. Avramova, Patrick De Pelsmacker, Nathalie Dens
| Year of publication: |
2023
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|---|---|
| Authors: | R. Avramova, Yana ; Pelsmacker, Patrick de ; Dens, Nathalie |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 5, p. 835-867
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| Subject: | attitudes towards brand placement | author perspective | Brand placement in fiction | brand placement in fiction and film | brand placement regulation | genre appropriateness | sponsorship disclosure | Product Placement | Product placement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Sponsoring | Sponsorship |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2120691 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014296428