Reading of online reviews across different product types by Generation Y consumers
Jan Møller Jensen, Laura Pizzamiglio
| Year of publication: |
2016
|
|---|---|
| Authors: | Jensen, Jan Møller ; Pizzamiglio, Laura |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 10.2016, 4, p. 302-321
|
| Subject: | online review reading | search | experience credence products | service products | product relevance | perceived risk | brand commitment | e-WOM | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Markenimage | Brand image | Produktivität | Productivity | Produktinformation | Product information | Produktqualität | Product quality | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011688489