Readings in advertising and promotion strategy
Year of publication: |
1968 ; 1. print
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Other Persons: | Barban, Arnold M. (compiler) ; Sandage, Charles Harold (compiler) |
Publisher: |
Homewood : Irwin |
Subject: | Werbung | Werbungsbetrieb | Werbungspsychologie | Werbungsmittel | Werbungsforschung |
Published items: |
29 hits in ECONIS - Online Catalogue of the ZBW
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Mandell, Maurice Ira, (1968)
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Mandell, Maurice I., (1974)
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Advertising theory and practice
Sandage, C. H., (1979)
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Readings in advertising and promotion strategy : Arnold M. Barban ; C.H. Sandage
Barban, Arnold M., (1968)
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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold, (1972)
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Advertising theory and practice
Sandage, Charles H., (1963)
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