Real options logic in R&D project valuation : a useful tool for decision making through the lens of heuristics
Jeffrey N. Street and Mukunthan Santhanakrishnan
| Year of publication: |
2011
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| Authors: | Street, Jeffrey N. ; Santhanakrishnan, Mukunthan |
| Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-425X, ZDB-ID 24739650. - Vol. 4.2011, 2, p. 155-171
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890980