Real-time big data processing for instantaneous marketing decisions : a problematization approach
Abdul Jabbar, Pervaiz Akhtar, Samir Dani
| Year of publication: |
2020
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| Authors: | Jabbar, Abdul ; Akhtar, Pervaiz ; Dani, Samir |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 558-569
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| Subject: | Real-time processing | Batch processing | Internet of things | Social media | Programmatic marketing | Decision making | Big data | Problematization | Big Data | Social Web | Social web | Internet der Dinge | Data Mining | Data mining | Online-Marketing | Internet marketing | Entscheidung | Decision | Management-Informationssystem | Management information system | Prozessmanagement | Business process management | Datenverarbeitung | Data processing | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012372716